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While talking about successful SEO strategies and inbound marketing campaigns, the very first FREE Google tool that comes to your mind is- Google My Business. For local businesses, it helps in managing their online presence in Google search results and Google maps.

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Since Google has allowed to publish posts on its popular platform, Google My Business (GMB) using website or any of its app version for Android or iOS devices. It gives industries, organizations, & non-government services a platform to mainstream their businesses and services by publishing their GMB posts.

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The whole world is googling. From selling pens to booking flights, every time we end-up by using the tech-giant, Google. Businesses find it beneficial and have started launching their websites so that they can target more and more people. Interestingly, Google ever-changing algorithms also grab the attention of marketers and SEOs, in the same way.

If you are a website-owner who wants to get better ranking for his website. Read the following 5 steps for doing better keyword research. Also as a bonus, understand Google metrics which help in executing right marketing campaigns for your business.

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The Google Ads publicizing program has progressed significantly as of late, giving sponsors numerous more apparatuses and alternatives. Be that as it may, these days, the market has gone aggressive, which is the reason it's vital to first get your work done before you begin posting your own particular promotions. You can utilize Ads to quickly achieve numerous potential clients anyplace on the planet.

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"Alone we can do so little; together we can do so much." – Helen Keller

The Highlights of the Month-End Get-Together - November 2018

Leading Edge believes in transforming Birthdays from hassle to happy. This is a way to let employees know that we always cherish their special day in a memorable manner.

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Instagram will now remove all the fake followers, comments, likes generated by the Third-Party Apps!! The latest feature of Instagram is to remove the unecessary likes and the fake followers to keep it simple and honest.

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Fun and Happiness are contagious and happy employees are the healthiest, so, at Leading Edge, we don’t miss any opportunity to have fun at the workplace.

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It is necessary to find out what makes a good website which both the parties like? Are there any special ingredients that might help you differentiate the website from the rest? The answer might be simpler than you may think.

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The Google users would be delighted to know that the Google home page will not only have the search box but will also show the discover feed with it. The Google home page on mobile will show the Google Discover by default.

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The marketers and retailers can get more comparative brand data with the latest update of Google.Google announced a latest version of the Google insights for the shopping insights. It provides you with the data on what people are searching for on Google related to the products and brands. 

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It was observed recently that making quality links is against the Google’s webmaster Guidelines. In one of the Google Webmaster Help thread, Google’s John Mueller said that making quality links is against the Google Webmaster guidelines and regulations.

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EO is an area in our life which is flooded with so many myths and misconceptions every day due to the ignorance, fear and the hunt for quick results. People are more prone to choosing quicker methods with the long-term results. However, the damage sometimes leads them to some false perceptions and myths to follow.

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Get ready to be successful with the SEO by using these tools which are a perfect fit for your website. One must know that it would be impossible to conduct keyword researches, track rankings, conversion trends, analyze competitors, identify the technical problems, implement effective content marketing, and strategies all without the proper tools.

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The Global Medic update is known as its name because it is highly slanted in all the fields. This recent update has its impact on health, medical and various fitness niches. Google is still going on with this recent global update. When Danny Sullivan of Google was directly asked about the topic on Twitter, he commented, "It's a broad core update which means it is involving all searches."

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In case your website has been hurt by this last Google update, then you need to know that there’s no fix for it. However, you should be delighted to know that atleast there was a Google update that you know of and it might have impacted your website in a good or a bad way.

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It might be difficult to keep up with the ever changing web development and the changes as they get on the nerves of many. While some of the changes are temporary and short lived, while some of them are revolutionary and results in dramatic changes that prevail in various notions that can help you in the most appropriate manner. Let’s say, Flash was the basic web development ethics from an entirely new horizon when it was introduced initially, however it is just a design option in the present era.

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It’s time to welcome the designing marketplace which is bright, big, new and scary for the thousands of design grads that are grasping their diplomas wondering what to do next in future. Every young designer should keep some of the most important points in mind as it can be tough and wonderful out there.

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An online business is what everyone wants in the present era. The online business is something which can provide an audience with an immersive user experience to the customers as well as the business. The emerging trends in digital marketing keep on changing in terms of functionality, web design, development and sustainability.

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In the era of such an advanced technology, digital marketing is setting new trends. Boosting up the business profits is one of the major objectives of every business enterprise. The main hassle is to understand how we can use digital marketing in the process of boosting up and managing the profits effectively.

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